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Product Designer โ€ข UX Researcher

I design digital products that support how people work and make decisions.

Product Designer specializing in turning complex, fragmented workflows into clear and intuitive digital tools. Grounded in UX research and systems thinking to understand how real-world work happens before designing the interface.

Selected case studies

Work that makes
complexity feel clear.

Four product stories spanning fintech, field operations, research, and systems design.

01
Yoma Bank logo

Senior UX/UI Designer ยท Yoma Bank

Centralized Onboarding

UX ResearchOperational UXService DesignMobile App

Designed a rule-based onboarding experience that adapts to customer state and eliminates redundant data entry.

Unified onboarding logicAcross customer journeys & channels
02
Hana Microfinance logo

UX/UI Designer ยท Hana Microfinance

Credit Advisor App

Operational UXUser ResearchMobile App

Connected fragmented loan assessment workflows into a single mobile experience for Credit Advisors.

52% reduction in assessment time73.4 โ†’ 35.4 mins
03
Yoma Bank logo

Senior UX/UI Designer ยท Yoma Bank

BIZ SPACE

0โ†’1 UX ResearchUsability Testing

Uncovered why a usable business banking platform still faced adoption barriers beyond the interface.

SUS 70.6 ยท NPS +31Across 12 SME & enterprise accounts
04
Hana Microfinance logo

UX/UI Designer ยท Hana Microfinance

Field Officer App

0โ†’1 UX ResearchProduct StrategyOperational UX

Established a UX baseline to identify operational friction and uncover product opportunities at scale.

65.5 SUSAcross 74 branches serving 643 Field Officers

Have a complex problem?

Let's build something clear and impactful together.

โ— Available for selected projects

Find me elsewhere

LinkedIn GitHub